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Streaming Wars Enter New Phase: Consolidation and Profitability
After years of growth-at-all-costs expansion, streaming services focus on sustainable business models.
The streaming industry is maturing as companies shift from subscriber acquisition to profitability and content efficiency.
## Industry Consolidation
Mergers and bundling partnerships are reducing the number of competing services.
## Ad-Supported Growth
Advertising tiers have become standard as services seek revenue beyond subscriptions.
## Content Strategy Shifts
Services are becoming more selective about content investments.
## Global Expansion
International markets offer growth potential as domestic markets saturate.
